Protected Trust: Stop IT Stress Postcard Challenge

Technology

Client Profile: Business Type: Small businesses with 30 employees or fewer, sometimes with additional front-line workers (e.g., field techs, delivery staff). Growth Stage: Growing and forward-thinking—ambitious but often stalled by tech challenges. Technical Expertise: Non-technical, with no in-house IT staff—rely on external solutions. Financial Profile: Willing to invest in solutions that control costs and deliver value. Decision-Makers: COOs, administrators, program managers, CFOs, or owners—busy leaders who feel the daily grind. Pain Points: IT-related struggles including cybersecurity threats (hacks, scams), budget constraints (outdated tech), lack of IT expertise (delays, no fixes), and compliance/regulations (checklists, audits). Preferences: Want problems solved without doing it themselves—seek a hands-off, trusted partner. Community Focus: Community-based, tied to local Chambers, with strong local connections—value personal relationships. Verticals: Include compliance-heavy industries (insurance, CPAs), construction, consulting, service-based businesses, and trades (HVAC, electrician, plumbing).

Concept come from idea of a simple postcard: https://99designs.com/profiles/laxman2creative/designs/1994502 Example person and pic Pedro Balata https://www.linkedin.com/in/pedrobalata/ email: pbalata@protectedtrust.com phone: 863-292-7007 tone/color/match new website https://www.figma.com/design/SfJVVHLPVqjCeyYXvB1SdO/Protected-Trust-Design-File?node-id=0-1&t=IVbhbBYpodGIVkkb-1 Idea is to create a postcard template for questions to ##agitate problem version## and second option is for ##client spotlight##. These was generated by AI so use the feedback on font, style, pics as only suggestions use your best style concepts: ## Agitate Problem Version Postcard Design: Front Side • Size: 5x7 inches—compact, bold, and mailable. • Visual: Subtle background (e.g., blurred IT glitch or jobsite chaos) with your logo popping. • Content: o Logo: “Protected Trust” (top left—your brand shines). o Tagline: “We take care of your business technology.”  Why: Emphasizes your hands-off solution—perfect for non-technical leaders. o Hero Statement (PASTOR Problem/Agitation):  “Is IT Stress Running Your Business? Hacks, delays, and rule gaps are robbing your control—day after day.”  Why: Agitates their IT pain—control loss hits their daily grind. • Design Notes: o Hero in bold, large font (14-16pt)—grabs with personal urgency. o Tagline in smaller, italicized font (10pt)—reinforces your role. o Logo in a standout color (e.g., blue)—trust-focused and local.   ________________________________________ Postcard Design: Back Side • Visual: Split layout—half with your photo (smiling, approachable, community vibe), other half with text. • Content: o Header: “Is IT Stress Taking Over?”  Why: Ties to the hero—personal, urgent, and conversational. o 5 Combined Questions (PASTOR Problem/Agitation): 1. “Is your IT exposed to hacks and the fear of a security breach with no one guarding it day and night—risking your data and trust?”  Ties to: Cybersecurity Threats—breach fear hits hard. 2. “Are your IT delays costing clients because fixes drag on with no IT expertise—leaving your team stuck?”  Ties to: Lack of IT Expertise—lost business stings. 3. “Can your team spot IT scams in emails, or are you vulnerable to one click sinking you—costing everything?”  Ties to: Cybersecurity Threats—vulnerability cuts. 4. “Is your IT stalling your day with difficulty finding and sharing files, instant messaging, and video meetings—keeping teams apart across locations?”  Ties to: Budget Constraints/Lack of IT Expertise—old tech hurts. 5. “Are your IT rules falling behind security checklists from insurance companies—hitting your growth with compliance gaps?”  Ties to: Compliance and Regulations—checklist stress looms. o Advisor Section:  Photo: [Your Name], Advisor (e.g., you at a Chamber event or with a coffee cup—warm, real).  Text:  “Hi, I’m [Your Name] from Protected Trust. Let’s stop your IT stress—call me at [phone] or email [email] for a coffee chat, on me!”  “Don’t keep us a secret. If you know someone we can help, your referral is the greatest compliment. I’ll reach out with care and keep you posted.”  [Optional QR code]: “Scan for a quick hi—I’m your local tech ally!” • Design Notes: o Questions in bold, numbered list (12pt)—IT-specific, concise, and punchy. o Advisor text in a friendly font (10pt)—personal and approachable; new referral line fits with slight spacing tweak. o Photo with a subtle frame—ties to your community feel. ## SPOTLIGHT VERSION Spotlight Version Description Front Side Visual Design: Background: Subtle, blurred image evoking IT chaos (e.g., a crashed screen, tangled cables, or a stressed jobsite)—sets an agitated tone without overwhelming. Color Scheme: Red and black accents for “stress” (e.g., hero text), fading to a neutral gray/white base—contrasts with a trust-building blue logo. Content: Logo: “Protected Trust” (top left center)—clean, bold font (e.g., sans-serif), blue to signal trust and reliability, sized prominently (e.g., 20-24pt) to anchor the design. Tagline: “We take care of your business technology.” (below logo)—smaller, italicized font (e.g., 10pt), black or gray, conveying your hands-off promise subtly. Hero Statement: “Is IT Stress Running Your Business? Hacks, delays, and rule gaps are robbing your control—day after day.” (center or bottom)—bold, large font (e.g., 14-16pt), red for “IT Stress” to grab eyes, black for the rest, with “robbing your control” possibly italicized for emphasis. Wraps the agitation—daily IT pain stealing their business reins. Purpose: Agitates their IT struggles (cybersecurity, delays, compliance)—non-technical leaders feel the control loss, prompting a flip to the back. Back Side Visual Design: Split Layout: Left half (vertical strip) features your photo; right half holds text. Photo: You ([Your Name]), smiling, approachable—e.g., in a casual jacket at a Chamber event or jobsite, framed subtly (e.g., thin blue line), sized to fill the left strip (approx. 2x6 inches), in color against a black/white text backdrop for warmth. Color Scheme: Black text on white for readability, with blue accents (e.g., header, your name) to echo the logo—keeps it clean and trust-focused. Content: Header: “Meet Laurie: From IT Stress to Success” (top, bold, 14pt, blue)—introduces the spotlight, personal and relatable; “Laurie” swaps with “Dan,” “Mia,” “Carlos” as needed. Client Spotlight: (compact block, 10-12pt, black) Business: “Laurie, Insurance Agency Owner (15 employees)” (italicized)—grounds it in their world (small, community-based). Her Stress: “A compliance checklist from my insurance company nearly tanked us—I’m no tech whiz and had no IT help.”—agitates their pain (rules, no expertise). Her Win: “Now we’re audit-ready, saving cash, and growing—no stress, just results.”—shows the relief they crave (growth, cost control). How We Helped: “Protected Trust took it off my plate with secure tools for $95/mo.”—ties to your service (compliance, hands-off). Advisor Section: (bottom, 10pt, black with blue “Your Name”) Text: “Hi, I’m [Your Name] from Protected Trust. Sound familiar? Let’s stop your IT stress—call me at [phone] or email [email] for a coffee chat, on me!” “Don’t keep us a secret. If you know someone we can help, your referral is the greatest compliment. I’ll reach out with care and keep you posted.” [Optional QR code]: Small, bottom-right (e.g., 0.5x0.5 inches), blue—“Scan for a quick hi—I’m your local tech ally!”—adds a modern touch. Layout Notes: Spotlight fits in a tight block (e.g., 3-4 lines total)—Business italicized, Stress/Win/How in short, punchy sentences. Advisor text below, slightly smaller—photo balances the text, keeping it uncluttered. Spacing tweaked to fit—e.g., tighter line spacing or smaller font if needed.

See brief.

Every design category has flexible pricing for all budgets. Postcard, flyer or print starts at HK$1,599.